Cocoanut Grove Fire Research Paper Example | Topics and Well Written Essays - 1250 words

Cocoanut Grove Fire - Research Paper Example According to Cochran (2003), the five deadliest fires that happened in nightclubs in the US are: Historically, the most grave fire accident that killed 492 people happened in Cocoanut Grove nightclub. Based from the event that happened last November 28, 1942, revisions in the NFPA codes were updated. The events on that day are recorded and can be accessed through archived newspapers and journals, and through the internet for anyone who wants to know about the incident. Cocoanut Grove was a nightclub and restaurant standing gallantly along the Piedmont Street of Boston. The place become colorful, lively and crowded with many party goers during the nights. During the 1940’s, the Grove was considered as the place to be. The place is only open during night time where food and liquor are served accompanied by various forms of entertainment. They are permitted by the Boston Licensing Board to sell food and alcoholic beverages (Reilly, 1943). Cocoanut Grove was erected around 1916 composed of first class single story building made up of reinforced concrete covering about 10,250 square feet. According to Boston Fire Historical Society (n.d), the first floor of the building contained the restaurant with a large dining room, a ballroom with a bandstand, and several bars. The roof overhead the dining area is retractable with automatic rolling device overhead which can be opened during warm season and summertime for direct and clear view of the sky at night. The center of the room was the dance floor. The Melody Lounge which was located at the basement was designed with an octagonal shape. The main entrance to the building was through a revolving door. The building allowed the public to have access only on the first floor. But there were other floors on the building that were intended for the business. The second floor was used to contain motors and a third floor was used for the

Strategic public relation - Philadelphia Spread Cheese Research Paper

Strategic public relation - Philadelphia Spread Cheese - Research Paper Example e something that makes them noticeable from the crowd, something that makes them more attractive and fascinating to both the media and members of the public (Heath 103). A positive image can help augment a companys sales and unconstructive publicity can harm a companys reputation and decrease sales. Many people perceive PR as a way to turn news and information, thus portraying the news or information in the best possible way for the company (Doyle 2). For instance, if a company announces retrenchments, its PR department will allege that the company is cutting down on its costs and making itself more proficient to serve its customers better and offer lower prices (Walter 42). As long as it is true, then the PR section will be doing a great job of guarding its reputation and image. Stretching the true reality to create a positive image, on the other hand, can end up being damaging to the company if hyperboles or even half-truths are exposed (Jacque 4). The globalization of the food and beverage industry has transformed the process of producing and distributing food products in a way that clearly separates food production from food consumption (Agee 19). As a result of this circumstance, the links between productions and consumption are diverse and consist of elements of technology and heterogeneous socioeconomic producers, suppliers, and consumers (Lindenmann 3). In the current, very dynamic and multifaceted business environment, the importance of a product and its reinforcement is one of the key areas in the spotlight. The large, modern Middle East markets such as Saudi Arabia also show that significant further long-term growth is potentially high. This report sets out the market position of Philadelphia (philly – world-renowned cream cheese) cheese spread in UAE and Saudi Arabia. Philadelphia is a billion-dollar brand by Kraft. Philadelphia cheese spread is trying to break into the Middle East market. This report provides a background in which to view public